For lawyers and law firms
A law firm site that builds trust before the call.
Generate a law firm website with practice areas, attorney bios, results section, consultation CTA. Copy written to avoid the phrasings most state bars prohibit. Live in 30 seconds.
30-second generation · 14-day money-back · No design fees, ever
We get it.
Specific frustrations we hear from lawyers and legal practices:
- •Your firm's site looks like 2012, and the partner who 'owns' the website hasn't logged in since.
- •Practice area pages are missing or thin — and that's where prospects search.
- •The intake form is a contact form with no calendar option.
Built for lawyers and legal practices.
Generic site builders treat every industry the same. We don't.
Practice area pages, not just a list
Each practice area gets its own section with what you handle, who you serve, and a CTA. Ranks for 'family lawyer in [city]' specifically.
Attorney bios with credentials front-loaded
Years practicing, bar admissions, focus areas — generated copy puts the trust signals before the personality bits.
Results section without specific claims
Generated copy uses outcome bands rather than client names or specific figures tied to specific matters, which is what most state bars object to. Your compliance counsel still reviews before you publish.
Consultation CTA + intake form
Calendar booking for free 15-min consultations. Or hand off to a Clio / MyCase / Smokeball intake flow.
Every practice area is a different search
Nobody googles "lawyer". They google the problem they have, and the firm that shows up is the one with a page about that problem. A single "Practice Areas" list with six bullet points does not rank for any of them. Describe what you actually handle and each area is generated as its own section, with its own heading, its own explanation, and its own consultation CTA.
Family law
Divorce, custody, support, and property division are searched separately and by people in very different states of mind. The generated copy keeps the tone calm and procedural, explains what the first meeting covers, and avoids the outcome promises that most state bars treat as misleading.
Personal injury
The competitive term is rarely "personal injury lawyer" — it is the specific incident. Car accidents, workplace injury, slip and fall, and medical negligence each get their own treatment, with contingency-fee language written plainly rather than buried in a disclaimer.
Criminal defence
Prospects here move fast and read on a phone, often at night. The generated layout puts the call and message actions above the fold on mobile, and the copy states what happens in the first 24 hours instead of listing credentials first.
Immigration
Visa category, status, and country of origin all change the search. Immigration sections lean on clear process steps and document lists, and this is the practice area where generating the same site in a second language is most likely to double your reachable audience.
Estate planning
Wills, trusts, and probate attract an older, more deliberate reader who compares several firms before calling. Sections are written to be skimmed and returned to, with the consultation framed as a conversation rather than a sales step.
Business and commercial
Company formation, contracts, employment, and disputes are bought by people who will judge you on how the site reads. Copy stays specific about the work and the engagement model, because vagueness is what loses this reader.
Written to stay inside advertising rules
Website builders are not built with bar advertising rules in mind, and the default marketing phrasings they encourage — superlatives, named clients, specific past results presented as expectations — are exactly what regulators object to. The generated copy defaults to conservative language instead. This is a starting point that avoids the common problems, not legal advice, and it does not replace review by your own compliance counsel before you publish.
No superlatives
Phrases in the family of "best", "top-rated", and "leading" are avoided in generated copy, because most jurisdictions treat unverifiable comparative claims as misleading.
Outcome bands, not case results
Where results are mentioned at all, the copy uses ranges rather than specific figures tied to specific matters, and never presents a past outcome as a prediction of a future one.
No client names or identifying details
Testimonials and case studies are not fabricated, and no client is named. If you want real testimonials, add them yourself once you hold the written consent your jurisdiction requires.
Attorney details you control
Bar admissions, jurisdictions, and years in practice are yours to enter. Nothing invents a credential, an award, or a year of admission — the fields stay empty until you fill them.
Live example
Generated for North Star Strategy
Strategy that moves the needle. — every section editable, custom domain in two clicks.
FAQ
Questions lawyers and legal practices ask.
Is the generated copy compliant with bar advertising rules?
We default to conservative phrasing — no 'best lawyer in town', no client names, outcome bands not specifics. Always have your bar-compliance counsel review before going live.
Can I integrate with my CRM (Clio, MyCase)?
Link the consultation CTA to your CRM's intake URL. Native CRM integration is on the roadmap for solo + small firms.
Multilingual support?
Generate the same site in different languages — one prompt per language. Spanish, English, French versions live at separate URLs or under hreflang tags (manual setup currently).
Will the AI cite case law correctly?
Don't trust it for legal citations or any specific legal claim. Use it for marketing copy only — practice areas, attorney bios, contact information. Always have an attorney review.
Ready to build your lawyer site?
One prompt. One minute. One thing to decide afterwards: which domain.